Budd Consulting: 4 Steps to Creating a More Profitable and Resilient Photo Business

4 Steps to Creating a More Profitable and Resilient Photo Business

Backed up by insights from research into photo retailers’ perceptions and practice of marketing Peter Budd of Budd Consulting has written a practical handbook that every photo business owner serious about their future success will want to read.

The information-packed booklet was released at the PMA 2010 Australia show and represents over 12 months’ work by Peter. The topic sprung to life when Peter was conducting his research for a Masters degree in 2009. He discovered that photo retailers simply can’t or don’t know how to produce an annual written plan for their businesses. From a management-practice perspective this is highly risky as flying by the seat of your pants can be costly even at the best of times.

Budd points to a number of research studies proving that disciplines like planning and having a marketing orientation are key factors in driving improved financial performance amongst small businesses. He also discovered that the industry mindset among photo retailers is generally quite negative or at best, mixed. With the way the industry dynamics are playing out independent store owners know they have to do something to change but they really don’t know how or where to start.

Get your copy for just $65 and receive an extra bonus!

To ensure you get the most from your book Peter offers up to one hour’s free help by phone or email for those retailers experiencing a particularly tough problem, wanting to know more about a particular topic or simply needing help with their planning process. This represents exceptional value for money.

To order a book simply click to email
or call Peter on 0408 322 208

For details on the contents you’ll find in this unique publication please click here to download a PDF overview.


	PHOTO COUNTER - BOOK REVIEW by Keith Shipton. August 19, 2010: Peter Budd's slim but extremely useful photo retail marketing text, 4 Steps To Creating A More Profitable and Resilient Photo Business, is well worth the $65 investment, not least because it includes a special offer of an hour of marketing advice from the man himself! The '4 Steps' in question involve a preliminary overview of the photo retailing industry in Australia, a forensic examination of the individual retailer's financial position and actual and potential customer base, and the possible positions or niches the individual retailer can occupy in the market. The book is a by-product of a Masters degree in marketing Budd completed in 2009, but is no dry thesis. Budd uses a plethora of charts, tables and diagrams to help instruct his audience, and clearly believes that retailers need to put more effort into devising data-based measures to gauge the success of their businesses. The handbook leads the retailer towards the creation of a sound business plan and a supporting marketing communications plan. There's certainly some work involved to get the most out of Budd's join-the-dots approach (at the end of the day they are your dots to join!) but it's hard to imagine any independent retailer failing to get some value from this book if they come at it with an open mind and a willingness to implement. Budd has a background in advertising and marketing, having previously worked as the agency director on Agfa's ad account. After immersing himself in photo retailing over the past few years as marketing consultant with Photo Direct, Budd has a detailed knowledge of his subject. He has visited countless photo retailing outlets and interviewed dozens of photo specialists. This is not your generic one-size-fits-all 'Marketing 101 for Retailers' style text. It marries marketing theory to the real (and somewhat bruising) world of contemporary photo retailing. If you are a photo retailer and you can only see your way clear to read one business book this year, Peter Budd's 4 Steps would be a worthy contender. To purchase 4 Steps To Creating A More Profitable and Resilient Photo Business, contact Peter Budd at peter@buddconsulting.com.au. Price is $65 including postage and handling, and one hour's consultation with Budd Consulting to help get you on the right path.

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